uncovering the meaning of customer data platform?


You have heard it before and I am sure you read a lot about it as well BUT do you really understand the importance of a customer data platform? WHAT is a customer data platform? There is enough literature out there that explains and defines a CDP but let me try to give you the simplistic meaning of a customer data platform. First, we need to understand the problem that it is trying to solve so...

About me

Welcome to my blog! My name is Rahul Jain, I am a product management evangelist with 10+ years of experience working in B2C and B2B domain. I want to express all my learnings through this website and I will try to uncover all the product management jargon in the easiest and realistic manner.